12 Feb Marketing Commercial Real Estate Properties: What’s The Secret?
Estimated Read Time: 2 Minutes
At Miller Diversified Realty, we’ve crafted a uniquely Miller formula for marketing commercial real estate properties. This approach is designed to leverage a blend of traditional and modern methods for a fully-integrated strategy which broadens each commercial properties’ exposure. How does it all come together? We can’t give away our exact formula – and believe us, it’s a good one. Every single property that goes through our commercial real estate agents benefits from our proprietary blend of marketing goodness. While we can’t tell you everything, we can share an overview of the distinct components that are in play for each of our commercial property listings:
Strategically Targeted Outreach
Even in the age of AI (and we’re using a lot of that too!), we still believe humans connect best with humans. We actively solicit prospects by analyzing current real estate conditions and the synergies with existing businesses in the area. This targeted approach ensures that we reach potential buyers or tenants who are not just looking for any space, but the right space that complements their business needs and enhances their operations.
Expanding Reach Through Collaboration
Our team of seasoned agents has a unique and highly intentional networking formula that empowers us to source and share opportunities extremely effectively. This cooperative strategy amplifies interest and activity, ensuring extensive market penetration. We also have an established agent network, and our agents do an excellent job of communicating opportunities within that network.
Enhancing Online Visibility
Our digital marketing strategy is built on a unique, carefully curated collection of online listing marketplaces that deliver an enhanced advertising footprint. We utilize AI-powered targeted email blasts, promote your listing on our Google page, and create custom-designed promotions and social shareables. These efforts are designed to expand the digital reach of your property, engaging potential buyers and tenants where they are most active.
Optimizing Physical Marketing
We evaluate the location, exposure, access, and traffic flow of your property to determine the most effective placement of signage. This strategic placement ensures that your property catches the eye of passing potential clients.
High-Quality Promotional Materials
Our marketing package includes high-quality promotional materials that provide key information about the property. These materials are designed to be impactful whether used in direct presentations, mail-outs, or as part of digital displays during presentations and meetings.
Promotions Unique To The Property
Depending on the needs of the owner and the commercial property in question, Miller Diversified has often attached engaging walkthroughs, drone footage, and more. We have a number of tricks up our sleeve to help the phones ring.
The Secret To Marketing Commercial Real Estate Properties
By integrating traditional and innovative strategies, we ensure that your real estate reaches its full market potential. Our team is dedicated to not just meeting but exceeding your expectations with a marketing strategy that is as dynamic and diversified as the markets we serve.
Thinking of listing a property with our team? Talk to a commercial real estate agent today.